Pinterest Demographics – Summary

Pinterest, founded in 2010, quickly became the visual social bookmarking service of the web. And, like the very best social platforms do, it invented a verb: pinning. Facebook users “like”, Twitter users “tweet”, and Pinterest users “pin”.

In his article ‘Pinners Be Pinnin: How to Justify Pinterest’s 3.8B Valuation’ Robert J. Moore explored the dataset of 50,000 random pinners and their pins in an attempt to use this data to understand user engagement, the aspirations of pinners, and the future of Pinterest.

users-by-gender

 

 

 

 

 

 

 

 

womens-pins-by-category

 

 

 

 

 

 

 

repins-by-domain

 

 

 

About Cheryl Ann Peltier-Davis

Cheryl Ann Peltier-Davis is Digital Initiatives, Cataloguing and Metadata Services Librarian at the Alma Jordan Library at the University of the West Indies, St. Augustine, Trinidad and Tobago.

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