Reposted from iStrategy Labs
Three years ago, we published a report on 2011 Facebook Demographics & Statistics that covered gender, location, education, and more (US only). Recently we dove into Facebook’s Social Advertising platform to get a refreshed snapshot of the same data points to see what exactly has happened over time and to look at the numbers behind many recent claims: teenagers are leaving by the millions. Enjoy!
1) Teens (13-17) on Facebook have declined –25.3% over the last 3 years.
2) Over the same period of time, 55+ has exploded with +80.4% growth in the last 3 years.
3) Of the major metropolitan areas, San Francisco saw the highest growth with +148.6%, a stark contrast with Houston which saw +23.8% growth.