The South Carolina State Library has recently published a report titled, Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract New Users. The report provides quantitative and qualitative data gathered from library staff members in the U.S. to determine how libraries are employing a variety of Web 2.0 and social networking tools to promote library programs and services.
This is the fourth survey conducted November, 2011, by the South Carolina State Library, coordinated by the agency’s communications director, Dr. Curtis R. Rogers. According to Rogers, “The data gathered by this survey provides a wealth of information about how libraries of all types are using social media to promote library services and events. It was difficult to filter all of the comments because so many library staff members had so much to say about their successes with social media. It was also interesting to see that some libraries are still not employing these free tools especially in such tough economic times.”
To access the full report, visit http://tinyurl.com/779caf6